Privacy Policy

This website is operated by Marcos Bertón, Argentine Tax ID (CUIT) 20-33104848-9, with address in Buenos Aires, Argentina, under the commercial brand Market Boost. For the purposes of Argentina's Personal Data Protection Law N° 25.326 (and equivalent international regulations), Marcos Bertón is the data controller for personal data collected through this site.

We collect the following data when you interact with our site: — Audit form data: name, email, WhatsApp number, and URL of the site to be audited. — Chatbot data: content of your conversation with our AI assistant. We don't ask for personal data in the chat, but if you share it voluntarily it will be logged for 30 days. — Automatic technical data: IP address, browser type, operating system, pages visited, time on each page, referer. Collected via cookies and analytics tools (see Cookies section). — Preferences: selected language (ES or EN), saved in a browser cookie.

We use your data exclusively to: — Deliver the free audit you requested and contact you by email or WhatsApp to send it. — Respond to your chatbot inquiries. — Send commercial proposals related to Market Boost services if you've shown interest. — Improve the site experience by analyzing aggregate behavior (which sections are most visited, where users drop off, etc.). We don't sell your data. We don't share it with third parties except the technology providers described in the Third Parties section.

We use the following cookies and trackers: — Google Analytics 4: _ga and _ga_* cookies for statistical usage analysis (Google LLC, USA). We anonymize IP addresses where technically possible. — Meta Pixel: _fbp cookies for Facebook/Instagram campaign analysis (Meta Platforms Inc., USA). — Functional cookie NEXT_LOCALE: stores your language preference. Required for site operation, not shared with third parties. You can disable cookies in your browser settings. If you do, some site features may not work properly.

To operate the site we use the following providers. Each has its own privacy policy we recommend reviewing: — Vercel Inc. (USA): site hosting. Processes automatic technical data like IP and HTTP headers. — Anthropic PBC (USA): chatbot API. Processes your conversation content to generate responses. — Airtable Inc. (USA): audit lead database. Stores form data. — Google LLC (USA): Google Analytics 4 and PageSpeed Insights API. — Meta Platforms Inc. (USA): Meta Pixel. International data transfers to the USA are covered by standard contractual clauses and adequacy frameworks recognized by Argentine law.

We keep your data for the following periods: — Audit form data: up to 24 months from last commercial interaction. Then deleted or anonymized. — Chatbot logs: 30 days. — Aggregate analytics data (Google Analytics, Meta Pixel): according to each provider's policy (typically 14-26 months). If at any point you want us to delete your data earlier, you can exercise your right of deletion by contacting us.

As the data subject you have the right to: — Access the personal data we hold about you. — Request correction of incorrect data. — Request deletion of your data. — Object to processing. — Request data portability. To exercise any of these rights, contact us by email. We respond within a maximum of 10 business days. The Agency for Access to Public Information (AAIP) is Argentina's regulatory body. If you believe we haven't properly handled your request, you can file a complaint with the AAIP (argentina.gob.ar/aaip).

We apply reasonable technical and organizational measures to protect your data: encrypted connections (HTTPS), restricted database access, regularly rotated API keys. No system on the internet is 100% secure. In case of a security incident affecting your personal data, we'll notify you within the maximum legal period.

For any questions about this policy or about the processing of your data, contact us at info@marketboost.com.ar. Controller: Marcos Bertón (CUIT 20-33104848-9), Buenos Aires, Argentina.